Institute of Alcohol Studies
Institute of Alcohol Studies
Purves on alcohol marketing during Euro 2016
Purves on alcohol marketing during Euro 2016
Purves on alcohol marketing during Euro 2016
Friday 28th April 2017
Uncover the impact of alcohol marketing during Euro 2016 and its implications for public health policies in this 'Alcohol Alert Podcast' episode.
9 minutes
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Institute of Alcohol Studies
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Navigating Alcohol Dependency
Policy & Advocacy
Financial Health in Recovery
Sexual Stigmas & Myths
Parenting & Children
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Get the buttons here!Euro 2016: The Hidden Influence of Alcohol Marketing
Football and beer seem to go hand in hand, but have you ever wondered just how deep that connection runs? This episode of the 'Alcohol Alert Podcast' dives into a study presented at the 2017 Healthy Stadia Conference, held at Arsenal FC's Emirates Stadium. The focus? The pervasive influence of alcohol marketing during the Euro 2016 football tournament.
From stadium ads to TV commercials, the study reveals how these marketing tactics target not just adult fans but younger audiences as well. It's an eye-opener for anyone curious about the subtle ways alcohol brands infiltrate our favourite sports events. Perfect for policy enthusiasts, health professionals, and football fans alike, this episode sheds light on the intersection of sports, marketing, and public health.
Tune in to discover the far-reaching impacts of alcohol advertising in sports and what it means for future policy changes.