ABC Radio
Australian Broadcasting Corporation
Neuromarketing — how brands target your brain
Neuromarketing — how brands target your brain
Neuromarketing — how brands target your brain
Saturday 23rd July 2022
Uncover how neuromarketing influences your decisions and the ethical implications in this episode of 'All In The Mind'.
29 minutes
Informative
Thought-provoking
Engaging
Eye-opening
Educational
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Get the buttons here!Neuromarketing: The Science Behind Your Shopping Choices
Perception is everything when it comes to marketing, and decades of neuroscience and psychology research have given businesses ever greater insights into how we can make decisions and how they can subtly shape our expectations so that yes – even dog food paté can become appealing.
Ever wondered why you reach for that brand of cereal or prefer one wine over another? In this eye-opening episode of 'All In The Mind', host Lynne Malcolm dives into the fascinating world of neuromarketing. With decades of research in neuroscience and psychology at their disposal, businesses have mastered the art of influencing our decisions, often without us even realizing it.
From making dog food seem gourmet to turning bargain bin wines into must-have collectibles, the power of perception is at play. But there's a darker side too, as these techniques can push ethical boundaries. This episode unpacks the complexities of how companies use mental modeling and anticipatory pleasure to create positive associations with their brands. It’s a must-listen for anyone curious about the hidden forces shaping their shopping habits.