Neil Scott
Neil Scott
NAATP 2019 National Leadership Conference - GENERAL SESSION 3
NAATP 2019 National Leadership Conference - GENERAL SESSION 3
NAATP 2019 National Leadership Conference - GENERAL SESSION 3
Sunday 26th May 2019
Tune into 'Recovery Coast to Coast' for insights on ethical marketing in addiction treatment from the NAATP 2019 National Leadership Conference.
71 minutes
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About this podcast
Author:
Neil Scott
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Categories:
Innovative Treatments & Recovery Paths
Navigating Intimate Relationships
Financial Health in Recovery
Sobriety Toolkit
Creative Recovery Journeys
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Get the buttons here!Ethical Marketing in Addiction Treatment: Highlights from NAATP 2019
Focusing on precision and providing information to the user will really help, you know, say, a lot of those in this room kind of button everything up and really provide a lot of separation between you and the unethical practices and make it a lot more apparent.
Imagine a room filled with the brightest minds in addiction treatment, all gathered to discuss the future of ethical marketing. That’s exactly what happened at the 41st annual NAATP National Leadership Conference. This episode of 'Recovery Coast to Coast' takes you inside one of the most impactful sessions, where industry leaders shared their insights on the state of internet marketing in addiction treatment.
The panel featured Peter Thomas, NAATP Quality Assurance Officer, John Horton, JD, CEO of LegitScript, Caitlin Clark, Assistant Director of Operations at LegitScript, and John McGhee, Managing Partner at Webconsuls. They tackled a range of topics, from the role of NAATP in ensuring quality within the industry to the nitty-gritty of implementing effective marketing strategies. One standout moment came when John Horton emphasized the importance of precision in marketing.
He said, 'Focusing on precision and providing information to the user will really help distinguish ethical practices from the rest'. The discussion didn’t shy away from complex issues like processing LegitScript certification applications and monitoring non-profits. Listeners will gain valuable insights into how the LegitScript Addiction Treatment Provider Certification Program affects advertising on platforms like Google and Facebook. The panel also delved into the nuances of using negative and broad match keywords to enhance marketing efforts.
Whether you’re a professional in the field or someone interested in the ethics of addiction treatment marketing, this episode offers a treasure trove of information. Tune in to learn how industry leaders are working to ensure that ethical practices become the norm, not the exception.