Neil Scott
Neil Scott
NAATP 2018 General Session 3 5 - 22 - 18
NAATP 2018 General Session 3 5 - 22 - 18
NAATP 2018 General Session 3 5 - 22 - 18
Wednesday 27th June 2018
Discover how NAATP ensures ethical marketing in addiction treatment through Google's guidelines. Learn about certification, monitoring, and maintaining industry integrity.
85 minutes
Informative
Thought-provoking
Raw
Authentic
Engaging
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Neil Scott
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Innovative Treatments & Recovery Paths
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Get the buttons here!NAATP's Ethical Marketing: Google Guidelines and Industry Integrity
So in this industry, we do believe, however, that the legitimate actors are far outweighed by the corrupt ones, but it's the bad ones that have made your jobs tougher.
Ever wondered how ethical marketing plays a role in addiction treatment? In this episode of 'Recovery Coast to Coast', host Neil Scott dives into the heart of General Session 3 from the 40th NAATP Anniversary Conference. The National Association of Addiction Treatment Providers (NAATP) is at the forefront, ensuring that addiction treatment services adhere to transparent and ethical marketing practices.
Held at the Interlocken Resort in Denver, Colorado, this session brings together experts to discuss the stringent certification and monitoring requirements imposed by Google for advertising on AdWords. These guidelines are crucial in distinguishing reputable providers from those with questionable practices. The episode covers a range of topics, from the confidentiality of patient information to the legitimacy criteria for corporate entities in the addiction treatment field.
It also sheds light on the impact of unethical actors and the importance of maintaining high standards in marketing strategies. Neil Scott's engaging discussion offers a raw and authentic look at the challenges and solutions within the industry. If you're involved in addiction treatment or simply interested in understanding the complexities of ethical marketing in this field, this episode is a must-listen.
It provides valuable insights into how NAATP is working to ensure that only trustworthy providers can advertise on platforms like Google AdWords, ultimately protecting those seeking help. Tune in for an informative and thought-provoking conversation that highlights the ongoing efforts to uphold integrity in addiction treatment services.