Meeting a Trailblazer: Laura Willoughby and the Story of Club Soda (Ep. 17)Meeting a Trailblazer: Laura Willoughby and the Story of Club Soda (Ep. 17)
Alcohol-Free Radio
Laura Willoughby MBE discusses her journey with Club Soda and the mindful drinking movement.
32:24•21 Jul 2022
Laura Willoughby: Pioneering the Mindful Drinking Movement with Club Soda
“What the festivals are and have always been for me is not a business, but a piece of the behavioral change puzzle, which says that the taste of alcohol-free drinks has got better.”
What happens when you combine a decade of sobriety with a passion for helping others? You get Laura Willoughby MBE, co-founder of Club Soda and a true innovator in the mindful drinking movement. In this episode of Alcohol-Free Radio, Chris Becker finally meets Laura in person to discuss her journey and the impact of Club Soda on the alcohol-free community.
Laura shares the story behind Club Soda, an organization dedicated to promoting mindful drinking and offering support for those looking to reduce or eliminate alcohol from their lives. From pop-up tastings in London to extensive research on low and no-alcohol beverages, Laura's work is transforming the way people think about drinking. Listeners will hear about the challenges faced in the hospitality sector when it comes to selling alcohol-free options and the importance of festivals in driving behavioral change.
Laura also talks about the significance of sampling and context in helping people find the right alcohol-free drinks for them. The conversation touches on the rise of Dry January and the growing culture around alcohol-free living. Laura's passion for the mindful drinking movement is evident throughout the episode, making it a must-listen for anyone interested in exploring a life with less alcohol.
Join Chris and Laura as they delve into the world of Club Soda and discover how this trailblazer is making it easier than ever to enjoy alcohol-free living.
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