Meet the Makers: Brad Whiting and The Art & Science of Wilderton (Ep. 10)Meet the Makers: Brad Whiting and The Art & Science of Wilderton (Ep. 10)
Alcohol-Free Radio
Brad Whiting discusses the innovative, alcohol-free beverages of Wilderton on Alcohol-Free Radio.
12:53•14 Apr 2022
Crafting Flavor Without Spirits: Brad Whiting’s Wilderton Journey
“Maybe it's because they are better at water extraction versus ethanol extraction. That gets a little bit into our production details. Your job is to communicate, to entertain, to engage. Frankly, to not have elevated non-alcoholic opportunities is just a disservice to a portion of your clientele or your friends, depending on what your perspective is.”
Imagine enjoying a drink that's complex, flavorful, and entirely free of alcohol. That's the vision behind Wilderton, a brand spearheaded by Brad Whiting. In this episode of Alcohol-Free Radio, host Chris Becker chats with Brad about his innovative approach to distilling. Brad, along with distiller Seth O’Malley, has reimagined what it means to create sophisticated beverages that draw inspiration from traditional spirits but stand on their own.
They dive into the nitty-gritty of the distillation process, revealing how Brad's expertise and fresh perspective have led to the creation of Wilderton's unique products like Luster and Earthen. Brad also shares his thoughts on why offering refined non-alcoholic options is crucial in today's beverage landscape. Whether you're sober-curious or a full-time teetotaler, this episode will open your eyes to the exciting possibilities in the world of alcohol-free drinks.
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