Resilience in Retail: Louise Isherwood's COVID Journey with Ramsbottom Sweets and Bears
I think with covid, I think it's been a bit crazy for everybody really, because, and I think it's made people change the way they think it's definitely changed the way, I think...
What happens when a pandemic threatens to shutter your beloved business? For Louise Isherwood, owner of Ramsbottom Sweets and Bears, it meant rolling up her sleeves and getting creative. In this episode, Louise chats with host Lysha Holmes about the rollercoaster ride of keeping her shop afloat during COVID-19. From pivoting to online sales to predicting the future of the high street, Louise’s story is a testament to resilience and adaptability.
Louise dives into the immediate impacts of the pandemic on her retail and online operations. With shops closing their doors, she had to quickly shift her focus to social media platforms like Facebook to maintain customer engagement and sales. She didn’t just stop there; she adapted her product offerings to meet changing customer needs, introducing sweet boxes that catered to both kids and adults. But the challenges didn’t end with online sales.
When retail spaces began reopening, Louise faced the daunting task of ensuring safety for both her customers and staff. She shares her strategies for managing these new health protocols while keeping the business bustling. One of the most intriguing parts of the conversation is Louise’s predictions for the future of the high street. She believes that while the high street isn’t going anywhere, it will need to evolve to stay relevant.
Her insights offer a fascinating look at how small businesses can adapt to survive and thrive in uncertain times. Whether you’re a business owner looking for survival tips or someone interested in stories of resilience, this episode offers valuable lessons. Louise’s journey through the pandemic is both inspiring and practical, showing that with a bit of ingenuity and a lot of hard work, it’s possible to weather even the toughest storms.