Marshall Poe
Marshall Poe
Jeremy A. Greene, “Generic: The Unbranding of Modern Medicine” (Johns Hopkins UP, 2014)
Jeremy A. Greene, “Generic: The Unbranding of Modern Medicine” (Johns Hopkins UP, 2014)
Jeremy A. Greene, “Generic: The Unbranding of Modern Medicine” (Johns Hopkins UP, 2014)
Wednesday 26th November 2014
Uncover the hidden history and controversies of generic drugs with Jeremy A. Greene on 'New Books in Drugs, Addiction, and Recovery'.
48 minutes
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Marshall Poe
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Get the buttons here!The Unseen World of Generic Drugs: Insights from Jeremy A. Greene
I was particularly interested in how we define this emerging category of asymptomatic disease, diseases that don't have patients with symptoms, that just have numbers and thresholds that can be defined and redefined and lowered...
Ever wondered what really goes on behind the labels of your medicine bottles? In this episode of 'New Books in Drugs, Addiction, and Recovery', host Marshall Poe sits down with Jeremy A. Greene to discuss his eye-opening book, 'Generic: The Unbranding of Modern Medicine'. Greene's work takes a skeptical look at the world of generic drugs, challenging our everyday assumptions about these mass-produced medicines.
Through captivating stories and historical insights, Greene unpacks the labor, legal, and scientific hurdles that have shaped the generic drug industry. He also dives into the role of marketing in medical research, the fierce debates between generic and brand-name drugs, and the impact of globalization on the pharmaceutical landscape. This episode isn't just for industry insiders; it's for anyone curious about the medicines they take and the complex systems behind them.
So, if you're ready to see your medicine cabinet in a whole new light, this conversation is a must-listen.