Marshall Poe
Marshall Poe
Jeffrey M. Pilcher, "Hopped Up: How Travel, Trade, and Taste Made Beer a Global Commodity" (Oxford UP, 2024)
Jeffrey M. Pilcher, "Hopped Up: How Travel, Trade, and Taste Made Beer a Global Commodity" (Oxford UP, 2024)
Jeffrey M. Pilcher, "Hopped Up: How Travel, Trade, and Taste Made Beer a Global Commodity" (Oxford UP, 2024)
Friday 6th December 2024
Discover how beer's journey through travel, trade, and taste shaped it into a global commodity with insights from food historian Jeffrey Pilcher.
52 minutes
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Marshall Poe
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Get the buttons here!How Beer Became a Global Phenomenon: A Chat with Jeffrey Pilcher
Episode Overview
- Beer has been around for over 13,000 years.
- Pale lagers dominate the global beer market.
- Craft beers offer unique alternatives to mass-produced beers.
- Globalization has standardized beer production.
- Non-alcoholic beers are popular in regions where alcohol is restricted.
Beer was made 13,000 years ago, even before the beginnings of the agricultural revolution.
Ever wondered how beer became a global sensation? In this episode of 'New Books in Drugs, Addiction and Recovery', host Caleb Zachran chats with Jeffrey Pilcher, a food history professor at the University of Toronto, about his book 'Hopped Up: How Travel, Trade, and Taste Made Beer a Global Commodity'. They dive into the fascinating journey of beer from ancient brews to modern-day pale lagers.
Jeffrey shares intriguing stories about how beer has evolved over centuries and the impact of globalization on its standardization. From the Middle East's non-alcoholic beers to the dominance of pale lagers worldwide, you'll learn how beer reflects cultural identities and social practices. The episode also explores the rise of craft beers and their unique place in today's market. Jeffrey's insights make this a must-listen for history buffs and beer enthusiasts alike.
So, if you're curious about the story behind your favourite brew, this episode is for you!