Marshall Poe
Marshall Poe
Jamie Ducharme, "Big Vape: The Incendiary Rise of Juul" (Henry Holt, 2021)
Jamie Ducharme, "Big Vape: The Incendiary Rise of Juul" (Henry Holt, 2021)
Jamie Ducharme, "Big Vape: The Incendiary Rise of Juul" (Henry Holt, 2021)
Thursday 11th August 2022
Jamie Ducharme reveals how Juul Labs skyrocketed to a $38 billion company and its controversial impact on underage tobacco users.
36 minutes
Informative
Eye-opening
Raw
Thought-provoking
Engaging
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Marshall Poe
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Understanding Addiction & Recovery
Navigating Alcohol Dependency
Navigating Intimate Relationships
Family Recovery from Addiction
Relationships & Community
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Get the buttons here!Big Vape: Juul's Meteoric Rise and Controversial Legacy
Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dosage.
Picture this: two Stanford grads, James Monsees and Adam Bowen, taking a smoke break and brainstorming a way to quit smoking. What started as a simple idea led to the creation of Juul, a sleek device that vaporizes nicotine. Journalist Jamie Ducharme takes us through this fascinating journey in her book 'Big Vape: The Incendiary Rise of Juul'. She traces how Monsees and Bowen's vision turned into a $38 billion company, but not without controversy.
Juul Labs became notorious for its impact on underage tobacco users and its aggressive marketing strategies. Ducharme's storytelling reads like a thriller, shedding light on the highs and lows of Juul's rapid ascent. From public health saviors to controversial figures, this episode unpacks the complex narrative of Juul Labs. If you're curious about the intersection of innovation, business, and public health, this episode is a must-listen.