Can Cash Incentives Boost Alcohol Screening in Primary Care? Amy O'Donnell Weighs In
I think there's still value in doing what we can to encourage gps, nurses, health advisors to deliver preventative alcohol work, but I don't think that the results suggest that particularly low-level, short-term financial incentives are the answer.
Ever wondered if a little extra cash could motivate doctors to screen more patients for alcohol use? In this episode of Addiction Audio, Suzi Gage chats with Amy O'Donnell about her intriguing research on the subject. The study looked at what happened when small financial incentives were introduced—and then taken away—for alcohol screening and brief advice in primary care settings across England. Spoiler alert: the results weren't quite what you'd expect.
While the incentives initially boosted screening rates, things took a nosedive once the money stopped flowing. This raises big questions about how to sustain preventative measures in healthcare without relying on short-term financial carrots. Amy and Suzi also dive into the broader implications, discussing why a cultural shift and better funding for specialist support might be the real game-changers in alcohol prevention and treatment.
If you're curious about how to make lasting changes in public health, this episode is a must-listen.