Howie Cohen: Crafting Iconic Ads and Conquering Life's Challenges
But as you grow and you can look back on it. In fact, in my book, I start my first chapter out with a big fat failure, a big pain in my life when my business was failing in New York, and it was that was painful.
Ever wondered who came up with the unforgettable Alka Seltzer ads? Meet Howie Cohen, the genius behind the phrases 'I can't believe I ate the whole thing' and 'Try it, you'll like it'. In this episode of The Funky Brain Business Podcast, hosted by Dennis Berry, Cohen takes us on a journey through the golden age of advertising, sharing tales from his illustrious career and beyond.
Before the internet was even a concept, Cohen was creating ads that went viral in their own right. His creative genius didn't just stop at advertising; he’s also penned a memoir that captures the essence of his colorful life in the industry. But Cohen's story isn't just about catchy slogans and award-winning campaigns. He opens up about the bumps along the road, including a significant failure in New York that became a turning point for him.
Cohen emphasizes how these experiences shaped his resilience and creativity. He also discusses the evolution of advertising, the impact of technology, and the irreplaceable value of human connection in today's digital world. But that's not all. Cohen dives into his personal battles, including his journey with addiction and eventual sobriety. He talks about the importance of seeking support and how positive thinking played a crucial role in his recovery.
His candidness about his health struggles, including his fight with colon cancer, serves as a powerful reminder to prioritize medical care and well-being. This episode is a treasure trove of wisdom for entrepreneurs, creatives, and anyone navigating life's challenges. Tune in to hear Howie Cohen's inspiring story and glean valuable lessons from his rich experiences.