Heated tobacco products and nomenclature with Katie EastHeated tobacco products and nomenclature with Katie East
Addiction Audio
What do people who use IQOS call themselves?
15:23•25 Jan 2023
The Words We Use: Dr. Katherine East on Heated Tobacco Products
“Studying something like whether people define themselves as an IQOS user can influence their behavior. The way that people refer to things and the way that they think about themselves as product users can influence their behavior.”
Ever thought about how the words we choose can shape our actions and identities? In this episode of 'Addiction Audio', Dr. Rob Calder sits down with Dr. Katherine East to dive into her fascinating research on heated tobacco products like IQOS. Dr. East's study reveals how former and current smokers talk about these products and what that means for their behavior and social norms.
They chat about how terms like 'heaters' and 'IQOSers' were considered but ultimately discarded, and why people often just call it 'smoking'. The discussion touches on the power of language in influencing relapse risks and how different social settings impact the way people identify with vaping and smoking. If you're curious about the intersection of language, identity, and addiction, this episode is a must-listen.
Tune in for an engaging and eye-opening conversation that might just change the way you think about words.
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