Addiction journal
Addiction journal
Gambling advertising with Philip Newall
Gambling advertising with Philip Newall
Gambling advertising with Philip Newall
Thursday 8th February 2024
Dr. Philip Newall exposes the hidden psychology in gambling ads, revealing how they lure customers with 'attractive' bets. A must-listen for anyone curious about gambling advertising.
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Get the buttons here!The Hidden Tricks of Gambling Ads: Dr. Philip Newall's Eye-Opening Insights
Episode Overview
- Dr. Newall exposes the exploitative nature of gambling advertising, revealing how bookmakers strategically design 'attractive' bets.
- The episode delves into the intricate psychology behind specific betting strategies used in advertising to entice customers.
- Challenges in establishing causal evidence of gambling advertising's impact are highlighted, showcasing the industry's tactics and regulatory implications.
- Dr. Newall discusses the complexities of different types of bets and their allure in the gambling advertising landscape.
- The conversation offers a compelling insight into the ongoing research limitations and academic frustrations within the field.
It's really got the two sides of the coin there in that it appears really attractive, but actually it's the bookmaker that's really winning the most. And that's the underlying psychology in how they're able to offer things that seem good but are actually really profitable for them.
Ever wondered why gambling ads make bets look so appealing? In this episode of 'Addiction Audio', Dr. Rob Calder sits down with Dr. Philip Newall to uncover the sneaky psychology behind gambling advertising. Dr. Newall, a lecturer in psychological science at the University of Bristol, breaks down how the industry frames bets to seem like winning opportunities, even when the odds are stacked against you.
He explains, 'It appears really attractive, but actually it's the bookmaker that's really winning the most.' The conversation dives into the mechanics of these advertisements, revealing how they exploit cognitive biases to lure in customers. But it's not just about the ads; Dr. Newall also shares the hurdles researchers face when trying to prove the harmful effects of these practices.
With real-world examples and a touch of humor, this episode sheds light on the often-overlooked tactics that make gambling ads so effective. Whether you're a researcher, clinician, or someone curious about the tricks behind those flashy betting promos, this episode is a must-listen. It’s an eye-opener that challenges the way we think about gambling advertising and its broader implications for society.