Chris Becker
Chris Becker
From Ford to Founder: Joe Chura on Reinventing Beer with Go Brewing (Ep. 40)
From Ford to Founder: Joe Chura on Reinventing Beer with Go Brewing (Ep. 40)
From Ford to Founder: Joe Chura on Reinventing Beer with Go Brewing (Ep. 40)
Tuesday 22nd April 2025
Joe Chura shares his inspiring journey from Ford assembly line worker to founder of Go Brewing, redefining non-alcoholic beverages.
33 minutes
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Chris Becker
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Navigating Alcohol Dependency
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Sexual Empowerment & Identity
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Get the buttons here!From Assembly Line to Brewery: Joe Chura's Journey with Go Brewing
Episode Overview
- Joe Chura's transition from Ford assembly line worker to tech entrepreneur and brewer.
- The personal health issues that led Joe to create Go Brewing.
- Challenges faced while starting a brewery from scratch.
- The importance of customer feedback in product innovation.
- Go Brewing's success in the competitive NA beer market.
I found myself not doing anything I loved anymore...when I started to work on Go, I couldn’t stop.
Ever wondered how a former Ford assembly line worker ends up founding one of the fastest-growing non-alcoholic breweries in the U.S.? Joe Chura’s journey is nothing short of inspiring. In this episode of Alcohol-Free Radio, Joe shares his story from the automotive industry to scaling a tech company and eventually diving into the world of non-alcoholic beverages with Go Brewing.
With distribution in over 6,000 retail locations, Go Brewing is making waves with its innovative NA beers, hop waters, and micro-dosed THC/CBD drinks. Joe's path to success is filled with determination, creativity, and a passion for wellness. Joe's transition from tech to brewing wasn't just about business—it was about personal health. After facing some alarming health issues, Joe decided to cut down on alcohol and found solace in non-alcoholic beers.
This led him to create Go Brewing, a company that not only offers a variety of delicious NA beverages but also focuses on health and wellness. Joe talks about the challenges of starting a brewery from scratch, including brewing thousands of beer iterations in his garage and eventually building the first NA brewery in Illinois. Throughout the episode, Joe emphasises the importance of innovation and staying connected with customers.
By leveraging his tech background, Joe has built a strong direct-to-consumer business model, allowing Go Brewing to experiment with new products and gather valuable customer feedback. This hands-on approach has helped Go Brewing stay ahead in the competitive NA beer market. Joe's story is a testament to the power of following one's passion and the impact it can have on both personal well-being and business success.
If you're curious about the future of non-alcoholic beverages or looking for inspiration to make a change in your own life, this episode is a must-listen.