Figlia founder Lily Geiger: On how her dad's alcohol use impacted her life and inspired her brandFiglia founder Lily Geiger: On how her dad's alcohol use impacted her life and inspired her brand
Heart of the Matter
Lily Geiger shares how her father's struggles with alcohol inspired her to create Figlia, a non-alcoholic cocktail brand.
26:23•26 Mar 2024
Lily Geiger: Turning Personal Pain into a Non-Alcoholic Revolution
Episode Overview
- Lily Geiger's personal journey inspired the creation of Filia, a non-alcoholic cocktail brand
- Growing up with a parent battling alcoholism shaped Lily's mission to provide safe alternatives
- The cultural shift towards non-alcoholic beverages reflects a changing perspective on drinking
- Filia's natural ingredients and preservative-free formula cater to health-conscious consumers
- A percentage of Filia's sales go towards Partnership to End Addiction to support those in need
“I was always aware from just day one of just the options that were not available for those who don't drink, especially those in recovery. It's very hard to find something that doesn't actually trigger them.”
Ever wondered how personal pain can spark a revolution? In this episode of 'Heart of the Matter', Elizabeth Vargas sits down with Lily Geiger, the founder of the non-alcoholic cocktail brand Figlia. Lily shares her deeply personal story of growing up with a parent battling substance use and how these experiences shaped her life and inspired her entrepreneurial journey.
Her candid reflections offer a raw and heartfelt look at the impact of addiction on families and the resilience required to turn adversity into a mission-driven business. This conversation isn't just about Lily's struggles; it's about her vision for a world where alcohol alternatives are embraced and those in recovery find a safe, supportive space. Tune in to hear how Lily's brand is not just a business but a beacon of hope for many.
If you're navigating your own recovery journey or supporting someone who is, this episode promises to resonate deeply.
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