Tom D'Eri: Building Success and Inclusion at Rising Tides Car Wash
We, as people with our condition, have to build an external process to manage our internal chaos...But culturally, that's what we all want to feel right. And I think that's what our customers see on a daily basis and why the business is successful.
Tom D'Eri's story is a fascinating blend of resilience, entrepreneurship, and advocacy. In this episode of the I Am Driven Podcast, Tom opens up about his journey from a lonely childhood to being recognized in Forbes 30 Under 30. He joins Dr. Doug and Meghan to discuss how his parents nurtured his Driven nature, leading him to create Rising Tides Car Wash—a business where 80% of employees are on the autism spectrum.
Tom shares candidly about his early struggles with aggression and isolation, finding an outlet in sports that taught him discipline and focus. These traits propelled him into the world of business, where he discovered a passion for entrepreneurship. But Tom's story doesn't stop at personal success. His venture, Rising Tides Car Wash, is a testament to his commitment to social inclusion. By providing a supportive work environment for people with autism, Tom is making a significant cultural impact.
The episode dives into the balance between social mission and business viability. Tom emphasizes the importance of creating a business model that not only aims to change the world but also works from a practical standpoint. He discusses the discipline needed to make a business sustainable and the importance of meeting employees where they are to help them reach their full potential. Listeners will find Tom's approach to inclusion and advocacy both inspiring and practical.
He highlights the unique skills that people with autism bring to the workplace and how these can benefit businesses and society. By building a family-like culture that values every employee, Tom has created a successful business that also makes a positive social impact. Tom D'Eri's journey is a powerful reminder that success isn't just about personal achievements but also about the difference we make in the world.
Tune in to hear how he turned his drive into a force for good, balancing business success with a strong social mission.