Peter Brennan: Heaps Normal's Mission to Redefine Drinking Culture
Our mission is to change drinking culture and really promote mindful drinking, and I think a lot of the reasons why people are resonating with what we're doing is because we don't preach sobriety.
Ever wondered what it takes to revolutionize the way people think about drinking? Peter Brennan, co-founder of Heaps Normal, shares his journey in this episode of 'Meet the Maker'. Heaps Normal isn't just any non-alcoholic beer; it's a movement towards mindful drinking that's making waves across Australia. Peter opens up about his personal path to embracing sobriety and how it inspired him to create a beer that allows people to enjoy social moments without the hangover.
From brewing challenges to an 80-year-old super fan, Peter's stories are as refreshing as the beer itself. He dives into the importance of genuine storytelling and branding in building a connection with consumers. If you're curious about the future of non-alcoholic beverages or looking for some inspiration on living a mindful life, this episode is a must-listen. Crack open a can of Heaps Normal and settle in for a conversation that could change how you see your next drink.