Amy Armstrong

Meet The Maker. Your non-alcoholic drinks podcast

Amy Armstrong

  • Episode 6: Peter Brennan of Heaps Normal

Episode 6: Peter Brennan of Heaps Normal

Wednesday 6th April 2022

Peter Brennan of Heaps Normal discusses his journey to mindful drinking and how his brand is reshaping Australia's drinking culture.
47 minutes
Inspiring
Empowering
Informative
Hopeful
Engaging

About this podcast

Meet The Maker. Your non-alcoholic drinks podcast
Author:
Amy Armstrong
Overview:
Categories:
Sobriety Success Stories
Creative Recovery Journeys
Nutritional Pathways to Recovery
Innovative Treatments & Recovery Paths
Entrepreneurship for Personal Growth
Links:
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Episodes:
9 (View all)
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Peter Brennan: Heaps Normal's Mission to Redefine Drinking Culture

Our mission is to change drinking culture and really promote mindful drinking, and I think a lot of the reasons why people are resonating with what we're doing is because we don't preach sobriety.
Ever wondered what it takes to revolutionize the way people think about drinking? Peter Brennan, co-founder of Heaps Normal, shares his journey in this episode of 'Meet the Maker'. Heaps Normal isn't just any non-alcoholic beer; it's a movement towards mindful drinking that's making waves across Australia. Peter opens up about his personal path to embracing sobriety and how it inspired him to create a beer that allows people to enjoy social moments without the hangover.
From brewing challenges to an 80-year-old super fan, Peter's stories are as refreshing as the beer itself. He dives into the importance of genuine storytelling and branding in building a connection with consumers. If you're curious about the future of non-alcoholic beverages or looking for some inspiration on living a mindful life, this episode is a must-listen. Crack open a can of Heaps Normal and settle in for a conversation that could change how you see your next drink.