Redefining Elegance: Amanda Thomson's Journey with Noughty Non-Alcoholic Champagne
Episode Overview
Amanda Thomson shares her journey in creating Noughty, a non-alcoholic, no-sugar-added champagne and wine brand. The episode discusses the cultural shift towards non-alcoholic options and blended drinking. Amanda highlights the importance of quality ingredients and the health benefits of non-alcoholic beverages. Challenges faced by entrepreneurs in the beverage industry are explored. Future plans for Noughty include expanding their product range and increasing availability.
Why should alcohol be the crux of celebration? You can have delicious bubbles without the alcohol.
In this episode of Busy Living Sober, Elizabeth Chance chats with Amanda Thomson, the innovative founder of Noughty, a non-alcoholic, no-sugar-added champagne and wine brand. The conversation highlights Amanda's journey in the non-alcoholic beverage industry, from the inception of Noughty to its current success in major U.S. retailers like Sprouts and Total Wine. They discuss the growing trend of non-alcoholic options, the importance of quality ingredients, and the challenges faced by entrepreneurs in this niche market.
Amanda shares her insights on how non-alcoholic beverages can cater to both health-conscious consumers and those seeking celebratory alternatives without the alcohol. The episode also touches on the cultural shift towards moderation and substitutional drinking, where people blend alcoholic and non-alcoholic drinks. Elizabeth and Amanda explore the significance of creating a product that not only tastes great but also promotes a healthier lifestyle.
This episode is packed with valuable insights for anyone interested in the non-alcoholic beverage industry or looking for healthier drinking options. Tune in to hear more about Amanda's inspiring journey and her vision for the future of Noughty.