Jean-Philippe Braud: Redefining Non-Alcoholic Drinks with Gueule de joie
I realized that I didn't want to just offer the usual non-alcoholic drinks. I wanted to bring something different and unique to the table, a new experience for people to enjoy.
What if non-alcoholic drinks could be just as exciting as their boozy counterparts? Jean-Philippe Braud, the mastermind behind Gueule de joie, is making that a reality. In this episode of 'Beyond Bars', Jean-Philippe opens up about his journey to revolutionize the non-alcoholic beverage market in France. His company, Gueule de joie, isn't just about removing alcohol from drinks; it's about creating a whole new experience that tantalizes the taste buds without the hangover.
Jean-Philippe shares the meticulous process of de-alcoholization, ensuring that every sip retains its original flavor and quality. You'll also hear about the impact of the COVID-19 pandemic on his business and how he's navigated through these challenging times. From the origins of his brand name to the intricacies of selecting the perfect products, Jean-Philippe covers it all.
Whether you're curious about the future of non-alcoholic drinks or looking for a fresh perspective on sobriety, this episode offers a fascinating glimpse into an industry that's rapidly evolving. Tune in to discover how Gueule de joie is changing the way we think about non-alcoholic beverages.