Mastering Recruitment Marketing with Richard Gibbard
Humor attracts themselves to humor and my opinion is like humor is a good way to open up the doors and if you don't like what I post or you don't like my humor, then you kind of qualify yourself out anyway.
What if humor could be the secret weapon in your marketing toolkit? In this episode of 'The Recruiter's Recruitment Podcast', host Lysha Holmes sits down with Richard Gibbard, Director of Recbound, to uncover the ins and outs of effective marketing strategies for recruitment businesses. With over a decade of experience in recruitment, Richard has shifted gears to help agencies thrive through smarter marketing.
From avoiding the pitfalls of bad marketing to harnessing the power of TikTok, Richard offers a wealth of practical advice. Ever wondered if sales in recruitment are becoming obsolete? Richard tackles this question head-on, providing a fresh perspective on how marketing can complement traditional sales tactics. He also dives into the importance of attracting the right clients using humor and creativity, sharing real-world examples that have worked for him.
For recruitment leaders and small business owners alike, this episode is a goldmine of insights. Richard's candid discussion about imposter syndrome will resonate with many, offering reassurance and actionable tips to overcome it. Whether you're new to the recruitment game or a seasoned pro, you'll find something valuable in this conversation. Tune in to discover how you can elevate your marketing strategy and connect with your audience on a deeper level.
It's not just about growing your business; it's about doing it in a way that feels authentic and engaging.