Cover 2 Resources
Cover 2 Resources
Ep. 221 - Dopesick: Bestselling Auth. Beth Macy’s Story of Drug Company that Addicted America;Pt 2
Ep. 221 - Dopesick: Bestselling Auth. Beth Macy’s Story of Drug Company that Addicted America;Pt 2
Ep. 221 - Dopesick: Bestselling Auth. Beth Macy’s Story of Drug Company that Addicted America;Pt 2
Saturday 29th December 2018
Beth Macy and experts discuss Purdue Pharma's targeted marketing of OxyContin and its impact on Appalachia's opioid crisis. Listen now on Cover 2 Resources.
29 minutes
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Eye-opening
Thought-provoking
Raw
Engaging
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Get the buttons here!Purdue Pharma's Role in Appalachia's Opioid Crisis: A Deep Dive with Beth Macy
These corporate drug lords had done more harm and devastation to the people of Appalachia than The Columbia Drug Lords had ever thought about doing.
Imagine a pharmaceutical company so influential it could change the fate of an entire region. This episode of Cover 2 Resources delves into how Purdue Pharma's aggressive marketing of OxyContin fueled the opioid crisis in Appalachia. Host Greg McNeil sits down with bestselling author Beth Macy to unravel the tactics Purdue Pharma used to target vulnerable physicians and communities.
They discuss how the company's salesforce doubled in size in 1996, strategically influencing doctors to prescribe OxyContin, leading to a surge in addiction and crime. Macy offers a personal touch, sharing stories from her hometown that was deeply affected by this epidemic. Dr. Art Van Zee joins the conversation to highlight the deceptive marketing practices that misled healthcare professionals. You'll also hear from Emma Eery, an attorney who has taken legal action against Purdue Pharma, and Dr.
Steve Huff, who discusses the challenges of taking over a practice with high opioid prescriptions. This episode sheds light on the broader impact of pharmaceutical marketing on public health and community well-being. It's a compelling listen for anyone interested in understanding the roots of the opioid crisis and the role of big pharma in exacerbating it.