VIMHS
VIMHS
“Embracing the non traditional” – TikTok and alcohol advertising
“Embracing the non traditional” – TikTok and alcohol advertising
“Embracing the non traditional” – TikTok and alcohol advertising
Friday 17th February 2023
Discover how TikTok might be promoting alcohol to youth through user-generated content and the public health concerns discussed by Dr. Jessamy Bagnall.
20 minutes
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Get the buttons here!The Hidden Dangers of TikTok: Alcohol Promotion to Youth Uncovered
It wouldn't be possible to make sure content like that doesn't show up on a platform like TikTok without taking measures that could be seen as intrusive.
Imagine scrolling through TikTok, enjoying the latest dance trends and funny videos, when suddenly, subtle messages promoting alcohol start to pop up. In this eye-opening episode of People First Radio, Dr. Jessamy Bagnall, a surgeon and editor at The Lancet, sheds light on how alcohol could be sneaking its way into the feeds of younger users despite official advertising bans. Dr. Bagnall dives into the world of user-generated content and explains how it might be inadvertently promoting alcohol to teens.
She shares her concerns about the algorithms that could be amplifying these messages and the urgent need for TikTok to take responsibility. The discussion doesn't stop there. It also covers the broader public health implications, including the potential cancer risks associated with alcohol consumption. Dr. Bagnall calls for more transparency and stricter guidelines to protect young audiences from these hidden dangers.
This episode is a must-listen for parents, educators, and anyone interested in the intersection of social media and public health. Tune in to uncover how a platform meant for fun could be influencing young minds in ways we never imagined.