The PEOPLE Chronicles Radio

Your Bridge To Addiction Resources

The PEOPLE Chronicles Radio

  • Don’t Get Hooked

Don’t Get Hooked

Friday 4th November 2016

Dan Pfost shares the origins and impact of Red Ribbon Week, honoring DEA Agent Enrique 'Kiki' Camarena's sacrifice.
12 minutes
Informative
Inspiring
Hopeful
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Engaging

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Your Bridge To Addiction Resources
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Red Ribbon Week: A Legacy of Sacrifice and Prevention

Through drug prevention and education, youth and families are encouraged to live drug free lives.
Imagine a week dedicated to raising awareness about the dangers of drugs and violence, all inspired by a hero who gave his life in the fight against illegal substances. That's Red Ribbon Week for you. In this episode of 'Your Bridge To Addiction Resources', Prevention Specialist Dan Pfost takes us through the powerful story behind this impactful campaign.
He shares how Red Ribbon Week, the oldest and largest drug prevention campaign in the country, came to be and why it's so crucial for communities today. The theme 'Don't Get Hooked' serves as a potent reminder for youth to steer clear of drugs and other harmful behaviors like gambling. But there's more to this campaign than just slogans.
Dan delves into the ultimate sacrifice made by Drug Enforcement Agent Enrique 'Kiki' Camarena, whose tragic death at the hands of drug traffickers in Mexico became a rallying point for this cause. With over 50 schools in Berks County participating, Red Ribbon Week is a massive community effort. Dan talks about his work as a prevention specialist with The Council On Chemical Abuse, where he collaborates with local schools to bolster their drug prevention initiatives.
The episode is filled with real-life stories and insights into how these efforts are making a difference. So, if you're curious about how communities can come together to combat drug abuse and honor the memory of a fallen hero, this episode is a must-listen.