Crafting Change: Nicole Snow's Journey with Darn Good Yarn
One of our core values at our company is thoughtful innovation, and what that really means is internally, I joke about, I say: well, we pick the hardest freaking path possible at every juncture to figure out how we can give employment opportunities to people who are generally disadvantaged and underrepresented in our economy.
How can a simple ball of yarn change lives? In this episode of the Hippie Haven Podcast, host Callee sits down with Nicole Snow, the inspiring founder and CEO of Darn Good Yarn. Nicole, a former Air Force veteran, started her company in 2008 with a vision to create a business that marries social consciousness with crafting.
Over the past 12 years, Darn Good Yarn has transformed over 2 million pounds of manufacturing waste into beautiful handmade craft supplies and apparel, all while providing sustainable employment to more than 300 artisans around the world. Nicole and Callee dive into the nitty-gritty of sustainable crafting, discussing how upcycling textiles not only helps the environment but also empowers women globally.
They chat about the importance of thoughtful innovation and why Nicole believes in taking the toughest path to create real change. This episode also sheds light on the challenges of running a socially conscious business, from mindful growth to steering clear of big box stores that could compromise their mission. Nicole shares touching stories from her journey, including how sourcing unique textiles from India has enriched their products and provided a lifeline to communities where sustainable jobs are scarce.
She opens up about the unexpected growth of Darn Good Yarn and the impact it has had on artisans who might otherwise be overlooked by the economy. If you're passionate about sustainable living, crafting, or simply love a good entrepreneurial story, this episode is a must-listen. Tune in to hear how one woman's dream is making a tangible difference in the world.