Deb, Mocktail Mom
Deb, Mocktail Mom
Crafting Success without Alcohol: From Harvard MBA to Non-Alcoholic Cocktails, Meet Vanessa Royle
Crafting Success without Alcohol: From Harvard MBA to Non-Alcoholic Cocktails, Meet Vanessa Royle
Crafting Success without Alcohol: From Harvard MBA to Non-Alcoholic Cocktails, Meet Vanessa Royle
Tuesday 25th March 2025
Vanessa Royle shares her journey from quitting alcohol to creating Tilden, a non-alcoholic cocktail company, while attending Harvard Business School.
28 minutes
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Deb, Mocktail Mom
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Sobriety Toolkit
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Get the buttons here!From Harvard MBA to Non-Alcoholic Cocktails: Vanessa Royle's Journey
Episode Overview
- Vanessa quit drinking during the pandemic and felt much better.
- She faced challenges at networking events with limited non-alcoholic options.
- Tilden was created to offer unique non-alcoholic cocktails.
- The non-alcoholic movement is growing in bars and restaurants.
- Having a supportive co-founder is crucial for entrepreneurial success.
You know, I don't want to buzz. I just want to enjoy an alcohol-free cocktail.
In this episode of Thriving Alcohol-Free with Mocktail Mom, Deb chats with Vanessa Royle, the brilliant mind behind Tilden, a pioneering non-alcoholic cocktail company. Vanessa's journey to sobriety began during the pandemic lockdown of 2020. While preparing to start her MBA at Harvard Business School, she decided to quit drinking, which led to a surprising discovery – she felt much better without alcohol.
This realisation sparked a passion for reshaping social drinking culture and eventually led to the creation of Tilden. Vanessa shares her experiences of attending prestigious networking events with nothing but Diet Coke in hand and the challenges she faced as a sober individual in a drinking culture. She recounts how she met her co-founder Mariah, a lifelong non-drinker, and together they set out to create unique, complex non-alcoholic cocktails that don't mimic existing alcoholic drinks.
The episode dives into the development process of Tilden's products, including the hundreds of iterations and recipes tested at dinner parties with friends and professors. Vanessa also discusses the growing demand for non-alcoholic options in bars and restaurants, highlighting the industry's shift towards accommodating sober customers. With humour and honesty, Vanessa and Deb explore the ups and downs of entrepreneurship, the importance of having a supportive co-founder, and the joy of seeing customers appreciate their products.
If you're curious about the non-alcoholic movement or seeking inspiration for your own sober journey, this episode is a must-listen.