Maureen Towns
Maureen Towns
Broken Open #12: Lisa Marie Genovese
Broken Open #12: Lisa Marie Genovese
Broken Open #12: Lisa Marie Genovese
Monday 18th May 2020
Lisa Marie Genovese discusses marketing strategies, resilience, and understanding customers in this engaging episode of 'Broken Open'.
58 minutes
Informative
Engaging
Motivational
Thought-provoking
Authentic
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Maureen Towns
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Get the buttons here!Marketing Magic: Lisa Marie Genovese on Thriving Through Challenges
There are some assumptions around that word. It's showing you know we're having clear vision and being able to articulate that clear vision very concisely on.
Ever wondered how some brands seem to rise above the rest? In this episode of 'Broken Open', Maureen Towns sits down with Lisa Marie Genovese, the dynamic President of BottomLine Marketing. Known for her sharp wit and savvy strategies, Lisa dives into the nuts and bolts of successful marketing, especially for those facing tough challenges. She talks about the importance of having a clear vision and being able to articulate it effectively.
Understanding your industry and customers is crucial, and Lisa emphasizes the role of data in making smart, strategic decisions. But it's not all about numbers and strategies. Lisa also touches on the human side of business—respectful behavior at work, the value of personality testing in hiring, and how to handle the emotional ups and downs that come with running a business. One of the most inspiring parts of the conversation is when Lisa shares her own story of resilience.
Faced with multiple setbacks in her first business, she chose to stay and fight through adversity. Her brainstorming sessions for entrepreneurs and problem-solvers are a testament to her commitment to helping others succeed. If you're looking for practical marketing advice mixed with a dose of inspiration, this episode is a must-listen. Tune in to hear Lisa's insightful tips and get ready to level up your marketing game.