Marshall Poe
Marshall Poe
Allyson P. Brantley, "Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism" (UNC Press, 2021)
Allyson P. Brantley, "Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism" (UNC Press, 2021)
Allyson P. Brantley, "Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism" (UNC Press, 2021)
Tuesday 6th September 2022
Discover how a grassroots coalition's boycott of Coors transformed American consumer activism in this episode of 'New Books in Drugs, Addiction, and Recovery'.
52 minutes
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Thought-provoking
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Get the buttons here!Grassroots Activism: The Coors Boycott That Shaped American Consumer Power
A boycott didn't need to just be for getting a better contract or getting a job at a place, but it could be a broader form of political organizing and resistance, that it could be a way to use anti-corporate activism and engage in political protest.
What happens when a beer brand becomes the battleground for social justice? In this eye-opening episode of 'New Books in Drugs, Addiction, and Recovery', host Marshall Poe sits down with Allyson P. Brantley to discuss her compelling book, 'Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism'. Before the craft beer boom, Coors was a sought-after commodity, its scarcity adding to its allure.
But behind the scenes, the Coors Brewing Company was rife with unfair labor practices and discrimination. Brantley recounts how a diverse coalition of Chicano activists, union organizers, and LGBTQ protesters united to challenge Coors. This grassroots movement not only took on a powerful corporation but also reshaped consumer activism in America. Their boycott highlighted the potential of collective action, even in the conservative climate of the Reagan era.
The episode dives into the successes and setbacks of the movement, revealing how these activists managed to puncture Coors' 'cool' image and bring about significant change. Listeners will gain a deeper understanding of how boycotts can be more than just economic protests—they can be powerful tools for political organizing and social resistance. Brantley's insights offer a fascinating look at the intersection of corporate power, labor rights, and grassroots activism.
If you're interested in social justice, labor history, or the dynamics of consumer power, this episode is a must-listen.