Institute of Alcohol Studies

Alcohol Alert Podcast

Institute of Alcohol Studies

  • Alex Barker on alcohol and streaming services

Alex Barker on alcohol and streaming services

Thursday 28th February 2019

Alex Barker discusses his study on alcohol content in streaming services like Netflix and Amazon Prime, and its impact on young viewers.
11 minutes
Informative
Thought-provoking
Educational
Engaging
Eye-opening

About this podcast

Alcohol Alert Podcast
Author:
Institute of Alcohol Studies
Overview:
Categories:
Navigating Alcohol Dependency
Policy & Advocacy
Financial Health in Recovery
Sexual Stigmas & Myths
Parenting & Children
Links:
Visit site
Episodes:
94 (View all)
Rounded Button Dark
Do you want to link to this podcast?
Get the buttons here!

Streaming and Drinking: Alex Barker's Study on Alcohol Content in Online Media

Our results showed that alcohol content is commonly shown in original programming on video-on-demand services, regardless of how these services are regulated, and we compared these results to a previous analysis, looking at UK Primetime TV, and we found that there was significantly more content shown on video-on-demand services than primetime TV.
How much does the content we stream influence our drinking habits? In this episode of the 'Alcohol Alert Podcast', researcher Alex Barker dives into his recent study on the presence of alcohol in video-on-demand services like Netflix and Amazon Prime. Barker reveals some startling findings about how often alcohol appears in these shows and movies, and how it compares to traditional UK Primetime TV.
He explains that alcohol is shown more frequently on these streaming platforms, raising concerns about its impact on young viewers. Barker doesn't just present the problem; he also discusses potential solutions, such as stricter regulations and better age verification methods to shield young people from harmful content. The episode touches on the issue of product placement and the need for greater transparency in how alcohol is portrayed.
This conversation is a must-listen for parents, educators, and anyone interested in the subtle ways media can shape our behaviors. Tune in for an enlightening discussion that might change how you view your favorite shows.
alcoholfree.com
Published by The Mindful Drinking Company Limited
4 Providence Court, Pynes Hill, Exeter, Devon, EX2 5JL, England
Registered in England and Wales.
Company Number: 1195057. Vat Number: GB320915135.
Registered address as above.
© Copyright 2005-2025 The Mindful Drinking Company Limited.
All Rights Reserved.
alcoholfree.com is a participant in the Amazon Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk. As an Amazon Associate, we earn from qualifying purchases.