Institute of Alcohol Studies
Institute of Alcohol Studies
Alcohol marketing, disrupting social norms
Alcohol marketing, disrupting social norms
Alcohol marketing, disrupting social norms
Thursday 17th October 2019
Explore how alcohol marketing affects gender relations and social norms with insights from experts in this episode of the Alcohol Alert Podcast.
53 minutes
Thought-provoking
Informative
Empowering
Raw
Inspiring
About this podcast
Author:
Institute of Alcohol Studies
Overview:
Categories:
Navigating Alcohol Dependency
Policy & Advocacy
Financial Health in Recovery
Sexual Stigmas & Myths
Parenting & Children
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Get the buttons here!Alcohol Marketing and Its Impact on Gender and Social Norms
Because when I think of marketing- and it's been talked about a lot today- I think about advertising.
Ever thought about how alcohol marketing shapes our perceptions of gender and social norms? This episode of the Alcohol Alert Podcast takes you through a fascinating series of lectures from the IAS Alcohol Marketing Conference. Chaired by Eric Carlin from Scottish Health Action on Alcohol Problems, the session titled 'Alcohol marketing, disrupting social norms' brings together experts Vivienne MacLaren, Amanda Atkinson, and Michaela Jones.
These speakers dive into how alcohol marketing influences gender relations, particularly focusing on its impact on women in sports, the perpetuation of sexist norms, and the role of social media in intensifying these effects. The discussions don't stop there; they also touch on the effectiveness of anti-violence campaigns and the critical need to understand how marketing affects personal identity. Personal recovery stories add a compelling layer, making this episode not just informative but also deeply human.
If you're curious about the hidden ways alcohol marketing affects society, this episode is a must-listen.