Institute of Alcohol Studies
Institute of Alcohol Studies
Alcohol Alert - October 2022
Alcohol Alert - October 2022
Alcohol Alert - October 2022
Friday 28th October 2022
Learn how gendered marketing in the alcohol industry impacts women's drinking habits in this episode with Dr. Amanda Atkinson.
36 minutes
Informative
Thought-provoking
Raw
Engaging
Educational
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Institute of Alcohol Studies
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Navigating Alcohol Dependency
Policy & Advocacy
Financial Health in Recovery
Sexual Stigmas & Myths
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Get the buttons here!Gendered Alcohol Marketing: Insights with Dr. Amanda Atkinson
Our research is an esrc-funded project, so the economic and social research council funded that and it's been a Two-Year project where we've actually spent a lot of time looking at the way brands promote themselves online, how they target and represent women, as well as nightlife venues.
Have you ever noticed how alcohol ads seem to play on gender stereotypes? In this episode of the Alcohol Alert Podcast, Dr. Amanda Atkinson from Liverpool John Moores University dives into the murky world of gendered alcohol marketing. With two years of research under her belt, Dr. Atkinson reveals how brands specifically target women, often using harmful stereotypes that do more damage than similar tactics in other industries. Curious about how these marketing strategies influence women's drinking habits?
Or why the current self-regulatory system might not be enough to protect consumers? This episode covers it all. From discussing the empowerment narrative often used in alcohol ads to examining alcohol's role in issues like sexual harassment and assault, Dr. Atkinson offers a comprehensive look at the societal impacts of these marketing strategies. She also shares her thoughts on what she would change if she had control over the UK's alcohol marketing regulations.
For anyone interested in the intersection of gender, marketing, and public health, this episode is a must-listen.