Institute of Alcohol Studies
Institute of Alcohol Studies
Alcohol Alert – January 2021
Alcohol Alert – January 2021
Alcohol Alert – January 2021
Friday 29th January 2021
Discover how Adrian Charles' mention impacted the Drink Less app and delve into UK alcohol policy updates in this episode of Alcohol Alert.
14 minutes
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Institute of Alcohol Studies
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Get the buttons here!Celebrity Influence on the Drink Less App: Insights from Alcohol Alert
What we actually saw was that the new users who found the app after the media coverage didn't just download the app and have a quick look through, but actually engaged with the app to a greater extent than users who found the app before the media coverage.
Ever wondered how a celebrity mention can skyrocket the popularity of an app? This episode of the Alcohol Alert podcast dives into the fascinating case of the Drink Less app and its unexpected boost from Adrian Charles. Join Claire Garnett as she shares how this accidental endorsement led to a surge in app usage and explores whether such media attention can sustain long-term engagement.
But that's not all—this episode also tackles the broader implications of celebrity endorsements for digital health interventions. Beyond the app, the podcast offers a roundup of key topics affecting alcohol policy in the UK. You'll hear about the new ban on takeaway alcohol in England, the unique challenges Dry January faced during the pandemic, and a new parliamentary report suggesting that a lower drink-drive limit could significantly improve road safety.
Plus, get updates on Irish alcohol discount bans and the latest changes in the All-Party Parliamentary Group on Alcohol Harm. Whether you're curious about digital health trends or keen to stay updated on alcohol policy, this episode has something for you. Tune in for an engaging mix of expert insights and timely discussions that make complex issues accessible and relevant.