#92 - Jane Technologies Founder Soc Rosenfeld on the Future of Cannabis Retail Tech#92 - Jane Technologies Founder Soc Rosenfeld on the Future of Cannabis Retail Tech
Stigma Podcast - Mental Health
What is the future of legal cannabis from a retail / e-commerce perspective? Today's guest, Socrates Rosenfeld, Co-Founder and CEO of Jane Technologies explains. Jane is an e-commerce solution for the Cannabis space that supports nearly...
45:19•13 Dec 2021
Socrates Rosenfeld: Transforming Cannabis Retail with Jane Technologies
“If we do that, if we don't forget, then we will create great technology, create great partnerships and ultimately provide as much access to a plant that helps so many people around the world.”
Picture a world where buying cannabis is as seamless as ordering your favorite meal online. In this episode of the Stigma Podcast, Stephen Hays chats with Socrates Rosenfeld, the visionary Co-Founder and CEO of Jane Technologies. Soc, an MIT Sloan MBA graduate and former Apache Helicopter Pilot, dives into his journey from the military to pioneering a groundbreaking e-commerce platform for the cannabis industry.
With Jane Technologies supporting nearly 3,000 dispensaries and handling over 20% of legal cannabis transactions in the U.S., Soc shares his personal motivations and the tech innovations driving this change. He also opens up about the hurdles faced by the cannabis sector, especially around digitization and legalization, and how Jane Technologies is tackling these challenges head-on. Soc’s story is not just about business; it’s about personal transformation and the broader impact of cannabis on mental health.
He passionately believes in using technology and data to make cannabis more accessible to those who need it most. If you're curious about the future of cannabis retail or just love a good entrepreneurial tale, this episode is a must-listen.

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