Like, yeah, value-based decisions are a big thing for me, you know, and having awareness to make decisions about what's important to them at the time, and especially Christmas, like, you know, there's people- not I wouldn't say people- in my program, definitely people who are interested in the program are panicking now, like usually in a state of panic- and I almost have some- take them and go like stop, not stop, but like just come down.