The Changing Face of Alcohol: A Chat with Laura Willoughby
Episode Overview
The younger generation is drinking less or not at all. The alcohol-free market is growing rapidly. Good quality alcohol-free wines do exist. Social norms around drinking are shifting. Asking for alcohol-free options helps improve availability.
Every time you ask for a good alcohol-free drink, you make it better for the person that goes after you
Ever wondered how the alcohol market has evolved over the years? In this episode of Soberful, Veronica Valli is joined by Laura Willoughby from Club Soda to chat about the changing landscape of alcohol consumption. They start by reminiscing about the 1990s when binge drinking was practically a rite of passage for women. Fast forward to today, and you'll find that the younger generation is either opting out of drinking altogether or indulging only occasionally.
Laura shares fascinating insights into how the alcohol-free market is booming, with an ever-expanding selection of non-alcoholic wines and spirits. If you’ve ever doubted the quality of alcohol-free options, Laura assures us that good alcohol-free wine is not a myth! The conversation also touches on how socialising has transformed, with more people seeking out venues that offer alcohol-free alternatives.
Whether you're curious about the rise of alcohol-free drinks or looking for tips on navigating social situations without booze, this episode offers plenty of food for thought. So, why not give it a listen and see how these changes might fit into your own journey toward sobriety?