Veronica Valli & Chip Somers
Veronica Valli & Chip Somers
259: The Alcohol Free Market With Dr. Emily Nicholls
259: The Alcohol Free Market With Dr. Emily Nicholls
259: The Alcohol Free Market With Dr. Emily Nicholls
Wednesday 27th March 2024
Explore the booming No and Low alcohol market with Dr. Emily Nicholls as she discusses marketing tactics, cultural trends, and the future of drinking habits.
Explicit
33 minutes
Informative
Engaging
Eye-opening
Honest
Non-judgmental
About this podcast
Author:
Veronica Valli & Chip Somers
Overview:
Categories:
Sobriety Toolkit
Sexual Empowerment & Identity
Understanding Addiction & Recovery
Financial Health in Recovery
Creative Recovery Journeys
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Get the buttons here!The Rise of No and Low Alcohol: Insights with Dr. Emily Nicholls
Episode Overview
- The No and Low alcohol market is rapidly growing.
- Younger generations avoid alcohol due to health and productivity concerns.
- Alcohol companies blur marketing lines to promote hybrid drinking.
- Cultural norms influence the popularity of certain non-alcoholic drinks.
- Challenges exist in replicating the taste of alcoholic beverages.
Younger generations literally said, 'I don't have time for a hangover'.
Veronica Valli sits down with Dr. Emily Nicholls, a lecturer in sociology at the University of York, to discuss the booming No and Low alcohol market. Dr. Nicholls brings her extensive research on gender, identity, and alcohol consumption to the table, sharing fascinating insights into the trends and marketing strategies behind alcohol-free products. They chat about how alcohol companies blur the lines in marketing and whether the growing availability of alcohol-free options is truly beneficial. Dr.
Nicholls highlights how younger generations are increasingly avoiding alcohol due to health and productivity concerns, yet are still being targeted by clever marketing tactics that encourage hybrid drinking – mixing alcohol-free and alcoholic beverages. The conversation also touches on the cultural significance of beer in the UK and the challenges of replicating the taste of alcoholic drinks in their non-alcoholic counterparts.
Whether you're curious about the impact of No and Low alcohol products or seeking to understand the broader implications of this market, this episode offers a deep dive into a topic that's shaping the future of drinking habits. Tune in for an engaging discussion that balances academic insights with real-world observations.