Neil Scott
Neil Scott
2017 NAATP Leadership Conference - Protecting Our Brands
2017 NAATP Leadership Conference - Protecting Our Brands
2017 NAATP Leadership Conference - Protecting Our Brands
Monday 12th June 2017
Dive into ethical marketing and intellectual property in addiction treatment with insights from the 2017 NAATP Leadership Conference on 'Recovery Coast to Coast'.
87 minutes
Informative
Empowering
Thought-provoking
Engaging
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About this podcast
Author:
Neil Scott
Overview:
Categories:
Innovative Treatments & Recovery Paths
Navigating Intimate Relationships
Financial Health in Recovery
Sobriety Toolkit
Creative Recovery Journeys
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Episodes:
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Get the buttons here!Safeguarding Integrity: Ethical Marketing in Addiction Treatment
There is a benevolent agenda in this space. For the most part of you are truly there for the patient, truly there to help people.
Imagine being at the forefront of addiction treatment, where the stakes are high and competition is fierce. That's the backdrop of the 2017 NAATP Leadership Conference held at Barton Resort in Austin, Texas. This episode of 'Recovery Coast to Coast' dives into a crucial discussion on 'Protecting Our Brands: Treatment Provider Business Development, Ethics, and Intellectual Property'.
Hosted by Neil Scott, the panel features Nigam Acharya, an attorney with Baker Donelson; Daniel Gemp, CEO of Dreamscapes; and Josh Weum, a Digital Ambassador at Google, moderated by Bob Ferguson, Founder of Jaywalker Lodge. The conversation unpacks the complexities of ethical marketing in the addiction treatment industry. From the importance of protecting trademarks to navigating the legal challenges of unbranded marketing materials, these experts shed light on how to maintain integrity while growing a brand.
Google's influence on mobile search and the rise of third-party directories also come under scrutiny. While lead aggregators present significant challenges, the panelists emphasize the need for collaboration and transparent reporting to elevate industry standards. One poignant moment comes when a panelist notes, 'There is a benevolent agenda in this space. For the most part, you are truly there for the patient, truly there to help people'.
This episode offers a treasure trove of insights and strategies for anyone involved in addiction treatment, making it a must-listen for those looking to navigate this complex landscape with integrity.