Revamping the Beauty Industry with Britt Seva: From Debt to Digital Marketing Success
I always now refer as soon as, like I'm on a call like that might be like a consultation, and I'm there, going, and completely, I just stop it.
Imagine stepping out of cosmetology school and feeling completely unprepared for the real world. That's exactly what happened to Britt Seva. She couldn't cut hair to save her life and knew zilch about running a business. But guess what? She turned it all around. In this episode of 'Mommy Millionaire', Cayla Craft chats with Britt Seva, who went from being $30,000 in debt to becoming a powerhouse in the beauty industry through savvy digital marketing and top-notch customer experiences.
Britt’s story is one of resilience and creativity. She quickly figured out that while she might not have been the best hairstylist, she had a knack for understanding what clients really wanted during their appointments. This insight helped her build a thriving clientele and eventually led her to become a salon director. Her innovative approach created an unbeatable work culture, which caught the attention of other salon owners.
They wanted to know her secret sauce, and that's when Britt realized she had a unique gift to share. Britt developed a membership program and a plethora of free resources aimed at helping salon owners and stylists. Her podcast, 'The Thriving Stylist Podcast', has garnered over a million downloads, proving that her strategies resonate with many.
In this episode, you'll hear about Britt's journey from debt to success, the importance of aligning with the right coach, and how she brought fresh ideas into a traditionally gossipy industry. She also dives into the significance of creating a positive work culture, marketing your podcast effectively, and building a community through memberships and live events. Plus, Britt shares why it’s crucial to only do things you enjoy and the benefits of taking time to disconnect and gain clarity.
Whether you're in the beauty industry or just looking for some entrepreneurial inspiration, Britt's story is a testament to the power of perseverance and innovative thinking.