Susan Peterson's Leap from Etsy to Shark Tank with Freshly Picked
It's all about sowing the seeds and the harvest will come, and a lot of people, they just are not working their land long enough to see the harvest come.
Ever wondered how a simple Etsy shop can transform into a multi-million dollar brand? In this episode of 'Mommy Millionaire', Cayla Craft chats with Susan Peterson, the brilliant mind behind Freshly Picked. Susan’s journey is nothing short of inspiring, starting from her humble beginnings crafting baby moccasins to pitching her thriving business on Shark Tank. The conversation dives into Susan’s early days, the wisdom passed down from her grandma, and the inevitable growing pains of any budding business.
Susan also opens up about her Shark Tank experience, why Freshly Picked needed to raise funds, and her approach to leadership and company culture. One standout piece of advice she shares is the importance of focusing on what you do best and delegating the rest. This episode is packed with practical tips on building a community, leveraging social media without letting it control you, and betting on yourself.
Susan’s authenticity and passion for her brand are palpable, making this a must-listen for anyone dreaming of entrepreneurial success.