Unlocking Behavioural Secrets with 'The Housefly Effect'
Episode Overview
Small environmental changes can significantly influence behaviour. Recognise when you're being nudged and use it to your advantage. Practical examples like the Schiphol Airport urinal fly. Create healthier habits by adjusting your surroundings. Understanding nudge psychology can lead to more intentional living.
We may think we're in control of our behaviour, but in reality, everything around us could be steering us to behave how someone else wants us to behave
In this episode of Alchemy 1.01, host JJ Stenhouse, also known as the Practical Alchemist, dives into the fascinating world of behavioural psychology with guests Eva van den Broeck and Tim Den Haaier. Together, they explore the concepts presented in their book, 'The Housefly Effect – How Nudge Psychology Steers Your Everyday Behaviour.' Eva, a behavioural economist, and Tim, an advertising expert, share captivating stories and scientific insights on how small changes in our environment can significantly influence our behaviour.
They explain how seemingly trivial adjustments, like painting a fly inside urinals at Schiphol Airport, can lead to remarkable behavioural changes. This episode is packed with practical advice on recognising when we're being nudged and how to use these techniques to our advantage in daily life. From shopping smarter to creating healthier habits, JJ and her guests offer valuable tips that can help listeners lead a more intentional and fulfilling life.
By the end of the episode, you'll have a deeper understanding of how subtle environmental cues shape our actions and how you can harness this knowledge to make positive changes. Don't miss out on these nuggets of wisdom that could transform your approach to everyday decisions.